Listen and Learn

The rebounding economy has allowed many small businesses the opportunity to focus more on advertising and promoting their respective businesses rather than simply "sell, sell, sell." Actually, as anyone who owns or operates a business will probably attest, the sales and marketing are intricately intertwined, with one often dependent upon the other.

Surprisingly enough, these enterprising entrepreneurs are not opting for traditional marketing methods such as radio, television, billboard, or even Internet ads. Instead, they are choosing unique and innovative forums such as trade shows, conferences, or conventions to showcase their products and services. However, as many have discovered, simple participation in these events is often not sufficient to draw in a large audience. It is much easier to get the attention of the public through promotional giveaways such as promotional BIC grip roller pens.

Promotional BIC Grip Roller Pens - Good Advice

"Promotional BIC grip roller pens are probably the best investment for your advertising dollar," states marketing expert Arthur Mickelson. "They are inexpensive to purchase, and everybody seems to need and appreciate onethem." Statistics seem to support Mickelson's claim, as more and more companies are flocking to wholesale retailers to purchase these handy little promotional items. As with everything, trends in advertising come and go. For example, coffee mugs were a big thing a few years ago when the "coffee house" craze was in full throttle. However, business owners soon became aware that coffee mugs were not the best option for general marketing, being not only bulky but expensive to customize and ship.