Email Marketing Tactics
Email is a great tool to work , if used properly , will improve
your sales efforts and marketing significantly. Email marketing is one of the most
effective ways to make money online and should not be overlooked. Pay special attention to
the end of this article for some information powerful bonuses . Try these methods
make the best use of electronic communications:
1 . Use authorization lists only .
2 . If you buy a list, make sure it is called - ie those email
addresses are valid and belong to people who have opted for
receive emails about products like yours.
3 . Ideally, build your own list.
4 . Include an opt-in page on your website, so people can sign up for
receive email communications from you.
5. As an incentive , offer customers something free in exchange for
sign - a discount code for a time, or a free ebook.
6 . Make it easy to remove or update an e -mail address.
7 . Only request the information you need - too many questions put
people .
8 . Adopt a formal policy on how the data will be used , and to
that each subscriber has read these conditions before opting in.
9 . Honor those words, no matter what.
10 . Put a lid on the number of emails you send each subscriber -
once a week is likely to be welcomed , but three times a week can
get people to withdraw.
11 . Configure your system to flag addresses after both missed
delivery attempts , which will be easier to keep your email list
clean and updated.
12 . Avoid attachments , many people will not open .
13. Go for something that will work in the body of an email.
14. Offer raw HTML and text to suit different
loading speed .
15 . Establish a response by email, so that your subscribers can reach you when
they want to respond to the email.
16. Consider using a newsletter format for your e -mail
communication .
17. Subscribe to a few newsletters, so you can see how other
use the support.
18 . Take notes on what type of formats newsletters seem to grasp
your attention.
19. Ask others for their opinion including newsletters they like, and
why.
20 . Do not send email communications when there is nothing new to
say. Repetition will cost you subscribers .
21. Make the content of the email interesting.
22. Avoid the appearance of being spam , not using all capital
letters in the title of the e -mail , or announcing "Free" in the title
line .
23. Do you still think the name of the subscriber displayed in the "A"
field . This is more personal .
24 . Search using email programs that automatically include the
the name of the subscriber in the message body .
25 . It should be short and sweet. Rambling emails, even if they are
newsletters, are likely to be closed or deleted without being read .
26. Still have the email from the same person at your end.
It helps to create a sense of respect and stability.
27. Never use a subject line or title is misleading ; always
descriptive of what it is in the body of the email.
28. On the other hand , keep it snappy . Instead of " Your November
Newsletter " , use the title of one of the most important items
your newsletter.
29. Understanding that it is acceptable to send the message to others, if the
customer likes. This form of viral marketing can grow your
subscriber list over time .
30 . Always include links to your product pages in the body of the
email .
31. Also include an easy unsubscribe link at the bottom of the
communication .
32. Make sure to get the answers and comments. People like to share
their thoughts.
33. Formatting is particularly important in the messages simple test . Keep
attention goes with bullets instead of long
paragraphs.
34. Stay away from using all capital letters or words in italics , as
they may be more difficult to see on a computer screen .
35. Monitor use of color in your emails , especially with the text ;
Light colors tend to be difficult to read, especially on a white background
background .
36. Use fonts that are similar to those used in most email clients , it
it will be easier to organize the text better , especially
e-mails in plain text.
37. Include an incentive to visit your site, such as the promotion
a new product or write a new blog entry.
38. Do not forget to include a special offer or discount time
time .
39 . Always thank customers for their time and support .
40 . Before sending e- mails to customers , send them via e -mail
Address your own , with HTML and another in plain text.
In this way , you know exactly what the customer will .
41. Do not be afraid to try something different now and then. vary
texts , layouts , and other elements to see what subscribers respond
at best.
42. Keep the text of the e -mail targeted , lose your ride
hearing , as wandering text on your site will take visitors
away .
43 . Use a reliable program to jump to your list of email subscribers, more
allow you to review a report of successful deliveries once the work is
complete .
44 . Consider reports regularly and compare peaks
traffic to your website , and you get answers about the details of
e- mails.
45 . Software used to compile and rank the answers . it will
make it much easier to treat and transform it into usable
data.
46. Evaluate the percentage of response you get . industry
standard is between five and fifteen percent . If you get less
that it is time to rethink your approach.
47. If a response is a source of inspiration for an article in the next
newsletter, ask the customer if it is correct to mention first
name and initial. This is sufficient to maintain anonymity while
recognizing their contribution.
48 . Ask subscribers to submit a copy of their own once or twice
year. You might be surprised by the quality of what you receive .
Reward the best with a free ebook or other product.
49. Send e- mails special holiday with your regular weekly
communication .
50 . Hear what your subscribers. It will help
No comments:
Post a Comment